CK Cologne Attracts Cougars (no not those cougars, actual cats!)
Researchers at the Bronx Zoo have found that big cats are attracted to the smell of Calvin Klein’s Obsession for Men cologne. They have been conducting research to see which scents the cats favor. The results are being used to aid field researchers tracking rare and endangered felines in the wild. By spraying the appealing cologne near motion-activated trail cameras, biologists can monitor cat populations without ever having to tranquilize or collar them.